Performance loss of more than 10 million, “northwest Moutai” opening limit, and to be ST?

2022-06-08 0 By

January 27, has “northwest Maotai” said the Huangtai wine industry (000995) opened the limit, a day evaporation 365 million yuan.Huangtai Liquor is expected to report a net profit loss of 10 million to 15 million yuan (unaudited) in 2021, the company announced on The evening of Jan 26.According to the listing rules of shenzhen Stock Exchange, if the annual audited net profit (before and after deducting non-recurring profit and loss) of Huangtai Wine in 2021 is negative and the operating income is less than 100 million yuan, then the annual report will be disclosed by ST.Huangtai Liquor was listed in 2000, one year earlier than Kweichow Moutai (600519).At present, the company owns “Huangtai”, “Liangzhou Huangtai” two types of liquor brands, mainly luzhou-flavor flavor.It is understood that since the listing, the Emperor tai wine industry suffered many setbacks: 4 times by ST, the control of 5 times change.Financial reports show that Huangtai wine has at least 10 years of net profit in the red.In particular, from 2016 to 2018, the company lost 165.6 million yuan, 118.4 million yuan and 95.48 million yuan respectively.On May 13, 2019, huangtai Liquor was suspended from listing due to continuous losses.After shengda Group, a private enterprise, took over Huangtai Liquor, the company successfully turned from loss to profit in 2019 through debt transfer, asset injection and other rescue measures.On December 16, 2020, Huangtai Liquor resumed its listing and rose by 314.99% on the first day.But the good times did not last long, after entering 2021, Huang Tai wine industry fell into a loss situation.At present, the development prospect of Huangtai wine industry is worrying.On the one hand, Huangtai wine industry relies heavily on the provincial market.By the end of the first half of 2021, the revenue of Huangtai Wine in Gansu province is 19,725,500 yuan, accounting for 78.12% of the revenue;And the income outside the province was only 5.52 million yuan, accounting for only 21.88% of the revenue.Whether or not to expand the market outside the province is to measure the strength of a wine enterprise index, and Huangtai wine industry in recent years outside the province of the general operation.On the other hand, Huangtai wine industry is facing the pressure of double competition of high-end liquor and liquor enterprises in the province.Take high-end liquor first. In recent years, Moutai, Wuliangye and Luzhou Laojiao have successively launched “Moutai Prince Liquor”, “Wuliang Special Qu” and “Special Qu” and other low-end products, squeezing low-end liquor brands.The advantage of leading wine enterprises lies in brand and strong bargaining power.Reflected in the product price, only Feitian Maotai, Puwu, Guojiao 1573 price dare to position at more than 800 yuan, is the market recognized high-end wine.Look at The leading wine enterprise in Gansu, Jinhui Wine, after joining The Galaxy, its competitive strength has been strengthened.Brokerage agencies forecast that jinhui wine in the future in the province’s market share may exceed 30 percent.It can be said that no matter in or outside the province, Huangtai wine industry has to face strong competitors.Huangtai wine industry urgently needs to take new measures to solve the problems it is facing.Disclaimer This article relates to the contents of listed companies and is the author’s personal analysis and judgment based on the information publicly disclosed by listed companies in accordance with their legal obligations (including but not limited to interim announcements, periodic reports and official interactive platforms);The information or opinions contained herein do not constitute any investment or other business advice and Market Cap Watch assumes no responsibility for any action taken as a result of the adoption of this article.– the END —